What we cover

Support for commercially minded people working in sport and entertainment who are tired of surface-level thinking and want clearer, smarter ways to build partnerships that actually deliver.

01.

Sponsorship strategy and structure

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02.

Creative partnerships and brand collaborations

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03.

Activation and
execution

How activation achieves cultural relevance and why some ideas cut through​

04.

Commercial thinking from rights holders

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05.

New formats, platforms, and shifts in the industry

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06.

Case studies. The good, bad, and misunderstood

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Join the Community

Subscribers receive curated insight, informed perspectives, and access to industry voices, designed to support better thinking, sharper decision-making, and more effective collaboration.

It’s a space for professionals who want to stay informed, contribute to the conversation, and be part of a more progressive and connected partnerships landscape.

Receive curated insight, perspectives, and selected work from across the partnerships landscape.

Designed for professionals working across brand, rights, and agency roles who want to stay informed and inspired.

A programme of curated discussions, live conversations, and industry gatherings designed to bring together leading voices in partnerships.

Connect with like minded members of the community

In-depth discussions with industry leaders, exploring the ideas, decisions, and experiences shaping modern partnerships.

Future formats:

  • Podcast episodes
  • Video interviews
  • Editorial Q&As